#FredinChina: Chinese netizens slightly worried by Donald Trump’s victory

I’m Fred Raillard, Creative CEO, Co-founder and Creative Chief Officer with Farid Mokart of FRED & FARID, a social, content, tech solutions for brands company based in New York, Paris and Shanghai. #FredinChina is an essential social media podcast to know and understand the world’s largest economy. I fell in love with China, and live in Shanghai with my wife and three sons since September 2012. With my teams at the FRED & FARID Shanghai agency we monitor, analyze and decrypt this ultra-connected China with nearly 800 million netizens by sharing what we see, hear and read on Weibo, WeChat, Huaban, Youku. I prepare this column with Zhuomin Qin from FRED & FARID Shanghai. Thanks to Zhuomin Qin, Feng Huang, Jalila Levesque, Jules Chaffiotte, Radouane Guissi, Yi Zhang, Ying Zhang, Aliou Maro, Tina Liu, Louis Caudevilla, Dushan Karageorgevitch, Jing Qian, Jonathan Roy, Maxime Aubanel and Antoine Robin for their participation to this chronic. Chinese netizens slightly worried by Donald Trump’s victory The HotTopic this week is of course, Donald Trump’s victory, with over 350 million Weibo media impressions, 150 thousand discussions. It was naturally the number one topic, and fascinated Chinese people. During the campaign, the Chinese Netizens were very supportive of Trump largely because he was perceived as such a maverick always speaking his mind, being a bit crazy and reaching a HotTopic basically every time he spoke! The Chinese people also did not like the way Democrats were handling relations between the two countries. Now that he is elected, we can see on the Internet that the general feeling is very different. The Chinese people are now slightly worried about the way he is going to handle the relationships between USA and China, and the way this will have an effect on China’s economy. It was fascinating to see this shift in perception, and understand that the Chinese supported him earlier because no one really thought he would actually be elected! It was simply not credible in the eyes of the Chinese because he is the total opposite of what Chinese perceive politicians should be like. There were lots of funny pieces of content that appeared on the Internet. Now as you know, all the flags used by Hillary Clinton and Donald Trump during the election were made in China. So there was the boss of a flag factory in China, who said that people should have listened to him rather than the polls, since he knew for a fact that he produced many more flags for Trump than for Clinton! A brand shifts from being ugly to trendy The HotBrand this week is an ugly brand according to Chinese Millennials. It’s a clothes brand called ‘HLA’, from a Chinese province. They were just doing the wrong things, being completely disconnected with young people. The clothes, models, layouts, and attitudes were just wrong. On top of all that you could feel that the brand were quite proud of what they were doing! What is interesting is that they […]

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