One of the Stylists Behind the Love Advent Videos Explains the Method to Her Lingerie Madness

Pinterest Source: Love Magazine Instagram By now, you’ve been with us every step of the way as we chronicled Love magazine’s daily exploits throughout the month of December. You already know that each year, the publication packs the holiday season to the brim with one sexy, underwear-centric video after the next (in case you missed this morning’s, here it is), but what you may not have realized is all of those pieces of lingerie have been carefully selected to tell a very specific story. And one of the women responsible for curating those scandalous ensembles is stylist Sally Lyndley, who this year alone styled Irina Shayk, Stella Maxwell, Barbara Palvin, Hailey Baldwin and Gigi Hadid, with even more major models’ videos slated to be revealed before 2016 is through. Between dressing the best bodies in the business, Lyndley also managed to find a moment to answer a few of our burning questions about just what goes into making all of those holiday-themed fantasies come true. Do you play a part in deciding the themes for each video? I do play a part in picking the themes for the videos I style. Katie Grand [the Editor-in-Chief] from Love, [photographer] Phil Poynter and I all came up with the concepts together for the movie-based videos. The only real common thread with the videos is sexiness: People who we think are sexy doing sexy things! And the videos always have to be fun. … I also worked with [photographer] Dan Jackson on some videos this year and those are different from Phil’s. It’s lovely to work with different directors because each has their own aesthetic I style into for the models. Keeps me on my toes! What’s the most challenging part of styling these videos and what’s your favorite part? I have been doing these videos since the conception of the Love advent so I think the most challenging part is styling the models in a way that’s new and fresh and fun every time, so the videos don’t feel redundant. I love collaborating with Katie Grand, whichever photographer or director, and the subject to come up with something sexy that fits each girl’s personality! It’s a dream to be able to work with these awesome creative teams to shoot the sexiest girls in the world! Do you come in with a preconceived idea of what lingerie the girls will be wearing or is it more of a conversation between you and the model? Based on what I have discussed with Katie and the director I usually have a preconceived notion of which look I want to put on the model. Of course, we always want to take care of our sponsors for the advent videos. This year the brands are DSquared2, Coach, Agent Provocateur and Marc Jacobs Beauty. All brands I love! So it’s super awesome to style them in a sexy way on the models. When the models arrive to set, I will chat with them about what I have in […]

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